Kalahandi
Batti Ghar Foundation, Odisha, India (NGO)
Project Name
SYSTEM DESIGN AND BRANDING
CLIENT:
Batti Ghar Foundation, Odisha, India(NGO)
PROJECT:
Live project
RESPONSIBILITIES:
User research, secondary research, synthesising research into insights and ideas, stakeholder analysis, concept ideation, branding, systems planning.
Team of 2
DURATION: 1 month
CHALLENGE:
To create sustainable model of livelihoods for the primitive tribals of Kalahandi District in Odisha.
OUTCOMES:
1st Outcome: A seasonal campaign to create local market for potter and bamboo communities by promoting use of clay lamps instead of artificial lights.
2nd Outcome: Demonstrating the process of setting up a processing unit and creating a brand strategy for the Self-help groups of the Kalahandi district.
SYSTEMS DESIGN | SOCIAL DESIGN | BRANDING | RESEARCH INTENSIVE
A Manual Design to Set up a Processing Unit
Sustainable means of Livelihood
(*Information gathered from secondary research.)
Creating a step by step guide to assist the young entrepreneurs of Kalahandi who wish to set up the processing units.
